Digital, Online & Social Media for Fundraising Success
Speaker: Ken Miller
Join Ken Miller, CFRE, for an engaging and comprehensive workshop designed to elevate your fundraising strategies through digital and social media. Explore best practices for websites, email campaigns, SEO, and social platforms like Google, Facebook, and YouTube. Learn to craft compelling donor-centric messages, optimize online tools, and track performance to maximize impact. With actionable insights and advanced techniques, including artificial intelligence integration, this session empowers nonprofits to thrive in the digital landscape. Perfect for fundraising professionals seeking innovative approaches to boost engagement and results. Don't miss this opportunity to transform your online presence!
Identifying Donor Personas to Simplify Messaging and Communication
Speaker: Elyse Kauffman
Are you overwhelmed by your donor list when it comes to assessing major gift and planned giving prospects and communication? Would you appreciate a simple tool to help organize communication methods regarding gift opportunities that both your internal colleagues and board members would benefit from using as well? Prepare to be energized at this session by the ways planned giving personas can transform your organization's financial trajectory and meet your donor's desire for meaning and purpose. You'll learn easy steps to launch or deepen giving strategies. You'll also gain understanding and comfort with identifying your donor's passions and discuss giving tools that meet donors' needs and advance your mission. This session will cover best practices for major and planned giving used by industry leaders to increase both revenue and donor engagement. This session is clear and simple enough for early-career gift planners, but robust enough that even seasoned nonprofit gift planners, leaders, and development professionals will learn something new. Participants will leave the session prepared to immediately engage with donors about major and planned giving options and a tool that be replicated for immediate use at their organization.
How Creative Storytelling can Transform You and Your Fundraising
Speaker: John Lepp
Many charities send out status quo fundraising that fails to captivate donors. There's a better way. But it requires two important things: You and creative curiosity! With a subtle (and not so subtle) shift in how you approach creating and designing your fundraising, you can craft a compelling journey that your donors can't wait to be part of. In this session, John Lepp will reveal how intentional design choices and storytelling can transform your fundraising from forgettable to irresistible. You'll learn the design secrets that will make your materials stand out in a crowded mailbox. You'll see how to use creativity and decision science to guide donors through the stories in your appeals to donor and how you can infuse joy and excitement into every piece of fundraising you send to them. By the end of this session, you will be inspired, you will look at creativity and your individual giving program completely differently and most importantly - some guides on how to create fundraising that donors eagerly anticipate and love to read.
Leveraging Meta's Audience Targeting to Reach Planned Giving Prospects
Speaker: Chris Anthony
Social media marketing is an increasingly important part of the planned giving marketing landscape. Paid social media ads on platforms like Meta are often overlooked in favor of organic posts, but learning to harness the power of paid media can help boost your planned giving marketing efforts and generate new prospects. Through its many audience targeting options, Meta has a myriad of ways to target potential prospects - from broad to narrowly tailored. In this session, the presenter will share useful audience targeting advice for planned giving professionals. He will also detail how Auburn University has successfully leveraged Meta's custom audiences feature to target known prospects with Facebook and Instagram ads, providing an effective touchpoint in the university's larger planned giving marketing campaign.
